What to track in a domain portfolio

Eight fields that turn a list of names into something you can manage and measure.

2026-10-15 · Namelizer

A spreadsheet of names is a start. A managed portfolio records enough to answer three questions: what did I spend, what is coming due, and what is moving.

Cost and date. Record the purchase price and date for every name. Without cost you cannot compute profit, and profit per sale is the number that tells you whether the portfolio is working.

Expiry, auto-renew and renewal cost. Lapsed names are the most avoidable loss. Keep the expiry date, whether auto-renew is on, and what the renewal costs, so you can decide to keep or drop a name before it expires.

Asking price and where it is listed. Record your price and the marketplace or registrar page. Keep this separate from your valuation, so you can see when a price has not been updated.

Offers and buyers. Log each offer with the amount, the channel and your counter. Track outreach to possible end users with a follow-up date, so a lead does not go cold because nobody remembered it.

Expenses. Renewal fees, marketplace fees, tools and outreach costs all reduce profit. Logging them as you go is easier than reconstructing a year at tax time.

Namelizer has a page for each of these: Portfolio, Offers, Sales and profit, Renewals and expenses, and Buyers. Everything is typed in or imported from a CSV, and stays in your browser.